Top ten Jewellery Trends of 2011
Top ten Jewellery Trends of 2011
So I’ve checked out overall retail trends for the year and, with the assistance of my colleagues Jennifer Heebner and Paul Holewa, have come back up with the highest ten trends in jewellery retail in 2011:
1. Silver. Or, joined of trade veteran place it, after I asked what was selling: “Silver, silver, and silver. And that’s it.” Back within the day, several fine jewelers shied aloof from silver. Currently it’s become a large a part of our trade, partly as a result of the gold value, and partly as a result of it’s a reasonable item throughout powerful times.
2. Diamond shopping for from the general public. Several jewelers have amended those “we purchase gold” signs to mention “we purchase gold and diamonds,” as JCK wrote in November. One retailer even told me she not buys from dealers; she gets all the diamonds she wants from walk-ins. and also the trend could be beginning, once shoppers understand simply what quantity diamond costs have raised. Long-time analyst Ben Janowski predicts that “the next diamond mine are the U.S. public.”
3. Speaking of diamonds, they appear to possess enjoyed a solid year, sales-wise. De Beers’s execs have said they’re stunned by what quantity sales have grown, not simply overseas, however within the U.S. as well. coloured diamonds appear notably fashionable among high-end jewelers.
4. That said, additional shoppers are watching coloured stone engagement rings. That appears to be a long-term trend.
5. Beads/charms. Yes, some jewelers see sales slowing, and Pandora the corporate (and stock) didn’t have the most effective year. However several jewelers still swear by that line and alternative bead brands, particularly Chamilia and Trollbeads. If it’s a fad, it hasn’t burned out nonetheless.
6. Jewelpops’ Kameleon line is creating lots of noise, and, it appears, sales. It’s even led to lawsuits, maybe the surest sign of success.
7. Retailers report solid sales this vacation for the Forevermark. Of course, it’s only 1 season, however that’s a decent sign.
8. What’s consequent reasonable fashion jewellery trend? My colleague Paul Holewa thinks it may be a recent reliable, pearls: “Freshwaters are very doing well within the value purpose class,” he says.
9. Custom work remains robust, notably since, with material prices rising, jewelers need to hold as very little “live” inventory as doable. (And jewelers still are terribly curious about stocking prototypes.) There’s additionally lots additional interest, and action, within the field of on-line custom style. It’s not simply Gemvara. Sterling is trying it into further.
10. Retailers paring down vendors. currently that we’ve climbed out of the ditch we have a tendency to were in throughout 2008 and 2009, jewelers keep in mind the businesses that supported them throughout the powerful times—and those that didn’t. Therefore they’re that specialize in suppliers they take into account true partners.
Finally, I’m reluctant to christen this an officer trend; however there are lots additional state home sales. Several firms are watching whether or not Moissanite’s experiment pays off.
For style-watchers, Jennifer predicts a giant trend over consequent year are “Roaring Twenties”-inspired jewellery, given the flapper dresses on the spring runways, HBO’s Boardwalk Empire series, and also the upcoming remake of the nice Gatsby (for that Tiffany & Co. is planning the film’s jewelry). Jen thinks this may translate into Art Deco-inspired settings, floral motifs, and black and white accessories.
Agree? Disagree? One among the fun things concerning creating lists is that they draw opinions. Let’s hear yours.
